Social Media
for Public Companies
& Investor Brands
For millennial investors, social media rules. It is their primary source of information and the most popular way they research investment ideas and avenues. Millennials consume social media from the moment they wake up until their eyes close at night. This high level of consumption coupled with precision targeting makes for a great opportunity. No other channel will allow you to influence this massive audience of millions of potential investors and their purchase decisions the way social media can.
Social media is the most popular source of investment ideas for young investors.
- CNBC survey
35% of 18-to-34-year-olds surveyed said that they use social media to look into possible investments, while 25% cited conversations with family and friends, and 24% looked for financial guidance from investment websites. Only 7% of millennials surveyed said that they gather investor research through direct discussions with a broker or financial advisor.
One of the biggest challenges faced by businesses today is keeping up with the rapidly evolving world of social media marketing and successfully reaching the bold, younger audiences that make up the largest part of active social media users and ultimately, potential investors.
Let Made4Social take the weight off your shoulders. Our agency is run by millennials with a deep understanding of the current social landscape, specifically for young investors dabbling in the world of stocks and cryptocurrency.
Our clients in the Blockchain industry enjoy exclusive access to the growing community of crypto investors as we successfully feed customized content to them via credible channels.
Social Media for public companies is critical as it allows you:
-
Greater reach: Communicate with investors at scale
-
Corporate brand development: Showcase your brand's authenticity and internal corporate culture
-
Strategic messaging: Present a three-dimensional brand experience
-
Engagement opportunity: With investors, journalists and other stakeholders
Our bespoke social media approach is designed for the unique needs of public companies (TSX, TSXV, CSE, OTC) at an economical cost.
Social media presence is necessary for any business today. But there’s a marked difference between having a mere presence and tapping on the potential of social media to build your brand and grow your business.
There’s much more to social media marketing than setting up an account and putting up posts. Truly engaging your audience and building credibility with them is a learned art, one that we are adept at. Your messaging has to reflect your brand identity and be communicated such that it helps achieve your overall marketing goals. Made4Social works with you to ensure that your brand message is converted into original and relevant content and published in the right channels.
Our 360-degree approach to social media is well-defined, measurable and effective. Millennial investors will typically discover stocks and do their due diligence on Twitter, Facebook, Instagram, LinkedIn or Reddit. We hold deep expertise in each of these platforms. The content they come across on social media may be critical to their decision-making - how they invest, where they invest, and whether they decide to buy, hold, or sell.
Studies show that consumers are increasingly responding more positively to visual stimuli, witnessed in the greater impact of image and video posts. Not all companies may have access to a team of professional graphic designers to create engaging, timely, on-brand imagery. Outsource your graphic needs to us and let our specialist graphics team create social media-specific visual content that will take your online presence to the next level and make you stand out.
What to expect from our social media management services? Find out
