Social Media Management
Leave your Social Media presence to professionals like us while you concentrate on your core business. Leverage our expertise and cross-industry experience as we use tools and techniques to build your brand online. From strategy to execution, planning to the day-to-day management of your handles, we will take care of it all. See how Social Media can be a key element in your overall marketing and communications strategy.
What We Deliver
STRATEGY DEVELOPMENT
Success of any campaign depends on a well-designed strategy. Our team works with you to identify key objectives and craft a social media strategy that will help achieve those.
ACCOUNT MANAGER
You will be assigned a dedicated Account Manager who will be your single-point of contact. They’ll manage your profiles on a day-to-day basis and always be on hand to handle your queries.
COMMUNITY MANAGEMENT
Building a community and keeping it engaged in meaningful discussions is a learned art. Maximize the value of your existing network as we keep your followers actively engaged with your brand using exciting themes.
CONTENT DISTRIBUTION
Your audience speaks a different language on Social. We’re fluent in that language and we’ll create and distribute bespoke, original content across platforms such as Facebook, Twitter, LinkedIn and Instagram to give your brand a distinct voice.
LEAD GENERATION
Lead generation campaigns on Facebook have shown proven success. Allow us to tap into the world of social media to help increase your consumer base.
MONTHLY REPORTS
Don’t take our word for it. Measure the success of your campaigns and strategy with comprehensive reports that will be shared with you monthly. Quarterly review sessions are included in the Premium Package where we will take you through the reports and explain them in detail.
We do not lock clients into standard contracts and work on a month-to-month basis to ensure a long-term working relationship with the client, rather than a lock-in relationship. We’ll work together with you to create a plan that best suits your needs.
Get in touch with us for a consultation and allow us to show you how we can help build your brand and business.
Our Process
01
SOCIAL MEDIA
STRATEGY & SETUP
After gaining a deep understanding of your business, brand identity, marketing objectives and target audience, we will prepare a tailored Social Media Strategy by deriving ‘Content Pillars’ that will help take your brand message forward in an effective manner.
02
CONTENT
CREATION
A monthly content calendar will be crafted and sent to you for approval. Our graphic designers and copywriters will then create highly engaging, on-brand and premium content to distribute to your growing Social Media audience. The content may be text, graphic or audio-visual in format.
03
ACCOUNT
MANAGEMENT
An Account Manager will be allocated to you who will monitor your brand’s social interactions and responses round the clock. Your Account Manager will be responsible for building deep relationships with your community, managing responses, and keeping you informed if anything requires intervention. Your audience will never feel unloved or neglected!
SOCIAL
ADVERTISING
Hyper-targeting is the name of the game in the modern world of marketing. Advertising on Facebook, Instagram, Twitter, or LinkedIn allows you to reach your audience without spilling over. Talk directly to your target audience filtered by location, demographic, interests and even buying behaviour, and avoid wasting marketing dollars on dead leads.
04
05
COMPREHENSIVE
REPORTING
It’s essential to continuously track and measure the effectiveness of any marketing activity. Our periodic reporting mechanism allows for tweaking of the strategy if needed, or reconfirms and reassures if the current strategy is working as projected so that there are no surprises or lost efforts at the end of the year.
Our Main Channels
Roughly 2.89 billion users across the world use Facebook, making it the largest social network worldwide. One of the first movers in this space, it has now become ingrained in the daily lives of millennials. Facebook targeting is precise and sponsored content shows proven results. Our team leverages Facebook’s advertising tools to narrow down the audience by gender, age, industry, locations, and behavioural factors to position your brand only towards the demographic that you cater to.
What started as an extension of your camera app on the phone, is now a global phenomenon. About 95 million photos and videos are posted on Instagram every single day. The 1.3 billion users of the platform provide an opportunity for your brand to grow amidst a visually influenced audience. Recent trends suggest that photos and videos are increasingly more effective in reaching a wider audience as they can be language neutral and offer instant gratification. You can also use Instagram to humanise your brand, making it far more appealing which will significantly increase the number of potential customers following you.
Move over newspapers and TV channels, Twitter is where people go today to read about the latest happenings around the world. Approximately 500 million tweets are posted every day, making Twitter the ideal place to give your business a place to interact with thought leaders, influencers, and most important of all, potential customers. It is no wonder then, that 82% of B2B marketers used Twitter for organic content marketing in the past 12 months.
LinkedIn is unique in the social media mix as it offers you the opportunity to build your brand as an employer of choice and an industry thought leader. While the other channels talk largely to consumers and influencers, LinkedIn is a great place to let the world know what kind of employer you are. With more than 380 million users, it is the world’s largest professional network and therefore the best place to develop long-term relationships with other professionals in your industry and build goodwill. Recruitment and positive brand association are only some of the areas where LinkedIn marketing can benefit your business.